international

Franchise partners need concise brand design information and project support when establishing a presence in a new or growing territory. The Business Owner seeks to achieve expansion whilst avoiding diluting and devaluing the brand.

It is important to clarify, define, and explain the project aims and operational needs, ensuring compliance with the unique brand identifiers but building confidence by helping to agree variations that suit the market conditions.

International Expansion and roll out: Awareness of the methods and conditions which apply is essential when setting up successfully abroad. Knowledge in the field will help to avoid costly omissions and delays through ‘lost in translation’, and will build a team capable of implementing the brand design and fit out.

For UK clients considering establishing a presence in the USA, or USA clients looking to the UK and Europe, I have a good working relationship with experienced and dedicated Dallas based Project Managers, www.poemc.com.